Caesars Entertainment rebrands Bally's as Horseshoe Las Vegas

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Caesars Entertainment rebrands Bally's as Horseshoe Las Vegas
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Caesars Entertainment announced that it will begin transforming its Bally's casino into Horseshoe Las Vegas.

The original Horseshoe was started by Benny Binion on Las Vegas' Fremont Street in 1951, and Caesars now owns Horseshoe casinos in several states including Iowa, Indiana, Maryland, and Mississippi.

"The World Series of Poker first started at Las Vegas’ original Horseshoe in 1970, so it’s a natural tie that it's returning to the newly transformed Horseshoe Las Vegas," Jason Gregorec, SVP and general manager of Horseshoe Las Vegas, toldin a statement. "This is a significant milestone for the prestigious gaming event, as WSOP will be held on the famed Las Vegas Strip for the first time.

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