Byoma is on track to hit $300 million to $500 million in retail sales in the next three years, the brand told WWD.
“We’re a consumer-led business,” he said of the brand’s inception. “During the pandemic, we noticed internally and what we saw on social was the consumer over-exfoliating. With the rise of DermTok and a lot of conflicting information out there, I felt like the consumer was more informed but maybe more confused.
“When we looked at the data insights, as well as our own social media platforms, we noticed it was a really big problem,” he continued. Social media’s role in the brand’s creation didn’t end there. The brand, which houses its formulas in Gen Z-friendly vibrantly colored packaging, has already gained 200,000 social media followers. Its Moisturizing Gel Cream is the brand’s top seller, given its TikTok virality status with 1.7 million views.
The brand’s offerings include a cleanser, three serums, the moisturizer and a hydrating trio kit. Each product incorporates a proprietary barrier-health complex with ceramides, cholesterol and fatty acids at optimal ratios. Prices range from $12.99 to $24.99, and the full assortment will be available at Ulta.
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