It apparently is 'coming soon.'
Chinese automaker BYD is officially entering the pickup truck game, sending out an image of a camouflaged truck to its followers on X, formerly known as Twitter. BYD, whose name stands for "Build Your Dreams," hasn't specified where it plans to sell this new electrified pickup, but notes it will be for "global markets,". Mexico appears to be one of those markets, as local media there got a chance to get behind the wheel of an early camouflaged prototype this week.
The plug-in hybrid truck will have a gasoline engine working with two electric motors—one on each axle. CEO of BYD Mexico Jaime Vallejo toldSee All 13 Photos Even though BYD is fast becoming known as a global sales challenger to Tesla, with a fleet of affordable yet competitive electric vehicles, this pickup truck wouldn't necessarily be "cheap" if it makes it stateside. Import tariffs on trucks generally—remember the Chicken Tax?—make any foreign-made pickup virtually bargain-proof, so unless BYD has plans to open North American manufacturing facilities geared toward U.S.
It's a vehicle size common to global truck markets in Southeast Asia, Australia, South America, and Europe, and one that's growing here in America after years of decline and the evaporation of cheap, small trucks. Here, the closest electric pickup in size would be the midsize-plus-sized Rivian, though Toyota is, and regular Tacomas are available as non-plug-in hybrids.
BYD launched in Mexico about 12 months ago, and has so far launched seven models there. The Shark would be the ninth model, as the company is expected to launch a plug-in hybrid sedan in the coming weeks.
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