From storefront to online, resilient Thunder Bay retailer adjusts to post-pandemic shopping trends
Diane Petryna didn’t like what was happening in the retail outdoor adventure market in North America.
“Women’s clothing options weren’t readily available — we were directed to men’s clothing — and footwear options were limited.” Some might call Petryna a purist in her approach to the retail space. She wanted to fill a void in the market, helping women find quality products. She ran her stores by three codes: quality, connection, and kindness. For many years, that was enough to run a successful business.
Thunder Bay was changing, too. The once-vibrant south core of Fort William was getting left behind by the north core of Port Arthur. She moved with her customers to the Bay and Algoma shopping area — the trendy equivalent of Toronto’s Queen Street. It was also an opportunity to review the changing tastes of customers. Working with a business coach and marketer, Petryna rebranded part of her store as the Take 2 Boutique.
A side project she launched during the pandemic ultimately took Petryna in a completely new direction.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
New orders lift Saudi non-oil business activity growth to 4-month high-PMIExplore stories from Atlantic Canada.
Lire la suite »
Burnaby resident fights stigma during lung cancer awareness monthAlan Soon is part of a small group of patients organizing a community summit to talk about the disease in Burnaby this month.
Lire la suite »
European shares muted after strong week; Ryanair hits 1-month highExplore stories from Atlantic Canada.
Lire la suite »
November is Family Violence Prevention month | Watch News Videos OnlineKim Ruse with the Fear is not Love Society joins Global News Calgary to discuss Family Violence Prevention month, and speak about the challenges with domestic violence and abuse in our city.
Lire la suite »
Here is when it gets dark each day in Ottawa this monthWith the return to Standard Time on Sunday, daybreak and nightfall come an hour earlier in Ottawa.
Lire la suite »
HMCS Summerside and Shawinigan return to Halifax after 4-month deploymentIn a scene filled with hugs and kisses, crews aboard HMCS Summerside and HMCS Shawinigan returned home to Halifax after a four-month deployment in the Baltic Sea.
Lire la suite »