Burger King to take the meatless 'Impossible Whopper' national later this year
Burger King parent Restaurant Brands International Inc. plans to launch its meatless “Impossible Whopper” nationwide later this year, the fast-food company’s Chief Executive Jose Cil said on the company’s first-quarter earnings call.
“[W]e’re not seeing guests swap the original Whopper for the Impossible Whopper,” he said on the Monday call, according to a FactSet transcript. “We’re seeing that it’s attracting new guests.” Cil attributed the decline to the weather and a weak response to the 33-year-old Roll Up the Rim promotion, which offered customers prizes including prepaid debit cards.
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