Burger King pulled a promotional video in New Zealand showing customers trying t...
BEIJING - Burger King pulled a promotional video in New Zealand showing customers trying to eat burgers with chopsticks after it sparked an outcry in China and demands for an apology from the U.S. fast food chain.
The video posted on a franchisee’s Instagram account showed Westerners with an oversized chopstick in each hand struggling to eat the company’s new “Vietnamese Sweet Chilli Tendercrisp Burger”. “The ad in question is insensitive and does not reflect our brand values regarding diversity and inclusion,” Burger King said in a statement to Reuters.
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