'I am certainly a futurist,' said Kloss, who wants to connect physical fashion with the virtual universe, and empower young people in the process.
and Carolina Herrera on fusing the worlds of fashion and tech and opening those industries to new audiences.
On Roblox, Kloss added, “you can dress your avatar, and choose to be whoever you want to be, you can represent yourself authentically in a way that is uninhibited. And I think there’s so much business opportunity in this space as well.” Kloss and Adidas built a website that gave a behind-the-scenes look at the ad campaign and the process of bringing the collection of 17 apparel items, three footwear offerings and two accessories to life.“I think digital fashion right now is still this abstract concept,” Kloss said. “We live in a physical industry. And it’s a lot about the in-person experience. But for me, it’s not one or the other, it’s about this evolution of embracing where and how the two will connect.
Another start-up Kloss has invested in creates a digital avatar of a customer’s body. The aim is to help the customer find products best suited to them. She believes that will lead to a “more efficient relationship between supply and demand. It will be really interesting to solve that problem. We all know so well about returns, about waste and creating so much inventory.”
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