Bugatti has shelved plans for an electric SUV to focus on 'more exclusive' cars
At the time, Winkelmann said the proposed model would be “a car to be used on a daily basis” and have “a different shape” to the then-flagship Chiron as well as a “different mission”, adding that the car wouldn’t house Bugatti’s famous W16 engine and instead “electrification would be the right approach”.
Now, however, design director Achim Anscheidt has revealed to Autocar that the brand is concerned that such a move could sell out its badge and make Bugatti a less exclusive manufacturer than it currently is. “We always had an idea of what a second model line could be,” said Anscheidt. “But then we were also [thinking] at one point, are you starting to sell out the brand? What do you do with this precious logo? Will a step like this be too brutal, by selling that logo for some numbers? If one does [bring out an everyday/second model], I’m always a big fan of balancing this, not to forget the roots of the company or to [create] something more exclusive.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
GAC Aion Unveils Rimac Nevera-Rivalling Electric HypercarThe Chinese automaker says the EV hypercar will be available in two versions, with one sprinting to 100 km/h (62 mph) in 1.9 seconds.
Lire la suite »
Kate Middleton Says Her Kids Are “Making New Friends” at Their New SchoolThe kids have also finally reunited with uncle and aunt Prince Harry and Meghan Markle.
Lire la suite »
New king and new royal titles: Who’s who at the queen’s funeralThe royal family is mysterious and notoriously private, but the death of Queen Elizabeth II has once again thrust this family’s scrutinized dynamic into the public eye.
Lire la suite »
New king and new royal titles: Who’s who at the queen’s funeralThe royal family is mysterious and notoriously private, but the death of Queen Elizabeth II has once again thrust this family’s scrutinized dynamic into the public eye.
Lire la suite »
The People's Guide To Power: New York's New Electoral Maps | The Brian Lehrer Show | WNYCEarlier this year, a judge struck down new Democrat-drawn congressional and state senate district maps in NY and called in a 'special master' to create new maps to last us another decade. How will this empower certain communities and short change others?
Lire la suite »
Session: Skate Sim Shows Off Four New Skaters In New VideoNacon and Creā-ture Studios Inc. have released a new video for Session: Skate Sim as they highlight four new skaters in the game.
Lire la suite »