The Buffalo Bills and Dallas Cowboys broadcast on Thursday was the most-watched Thanksgiving Day game on CBS Sports in 27 years, and the most-watched regular season game on any network in three yea…
The game, which ran from 4:32 PM to 7:48 PM ET, featured a surging young Bills team against a Cowboys franchise struggling to build momentum amid swirling controversy over its lackluster record.
The broadcast averaged 32.538 million viewers , up +22% from last year’s game on CBS and up +7% from last year’s comparable game window , according to Nielsen fast nationalThe game also was the most-watched television program since Super Bowl LIII programming on CBS on Feb. 3, 2019.
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