Budweiser has introduced a new ad that’s teeming with Americana — right as the beer brand’s parent company was being skewered for partnering with transgender influencer Dylan Mulvaney.
Budweiser has introduced a new ad that’s teeming with Americana — right as the beer brand’s parent company was being skewered for partnering with transgender influencerThe ad features Budweiser’s iconic Clydesdale galloping past notable U.S. landmarks — such as the Lincoln Memorial in Washington, D.C., and the Grand Canyon in Arizona — and interspersing patriotic shots such as a couple raising a flag while a woman puts her hand over her heart.
Classic shots of New York City’s skyline, the Gateway Arch in St. Louis and America’s Heartland are also prominently depicted in the one-minute spot. A gravelly-voiced narrator begins to talk “about a beer rooted in the heart of America” and how Budweiser represents the honor, hope and willingness to overcome challenges of the nation’s people.
“This is a story bigger than beer. This is the story of the American spirit,” the narrator says at the end of the ad.
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