Budweiser will still be the official World Cup beer through the 2026 tournament in the United States, after brewer AB InBev renewed with FIFA on Thursday despite a troubled time with men’s 2022 World Cup host Qatar.
Two days before the tournament began in Qatar, World Cup organizers withdrew a longstanding promise to let fans at stadiums buy beer with alcohol.The move blindsided the brewer whose Budweiser brand has been the World Cup beer since the 1986 tournament.
Though sales of Budweiser dropped in stadiums, the global publicity over the dispute arguably boosted the brewer and left little doubt which brand was tied to the World Cup. There was no mention of past problems Thursday in a FIFA statement confirming AB InBev would sponsor the Women’s World Cup that kicks off next month in Australia and New Zealand, and the men’s 2026 tournament which will be co-hosted by the U.S., Canada and Mexico and will increase to 104 games from 64.
France Dernières Nouvelles, France Actualités
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