After a five-character-long break of silence a week ago, the beer brand hasn't posted on its social media channels amid backlash over its trans partnership.
, saying the beer is"rooted in the heart of America"—which was perceived as an attempt to appeal to the company's traditional consumers and move on from the debacle.
The ad features a Clydesdale horse galloping through rural scenes, past the Lincoln Memorial in Washington, D.C., and across the Brooklyn Bridge in New York City. It also shows an American flag being raised in slow motion, as well as a father and son sharing a beer on a porch and the Grand Canyon in Arizona.
"This is a story bigger than beer," the commercial's voiceover says."This is the story of the American spirit."
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