“Consumers have made a choice,” said an executive at a Texas-based beer distributor who did not want to be identified. “They have left [Bud Light] and that’s how it’s going to be.”…
Many Anheuser-Busch distributors say they are resigned to their painful Bud Light losses — and that they have given up on luring back disaffected customers following the Dylan Mulvaney fiasco, The Post has learned.getting heckled and harassed even as Bud Light sales have dropped by more than 25%
Sales of other Anheuser-Busch beers including Budweiser, Michelob Ultra and Busch Light also have been in decline since Bud Light’sWhat’s more, those lost customers have likely found that Bud Light’s competitors, including Coors Light and Miller Lite “are a very similar product.” Winning the beer wars comes down to “whoever is best at marketing,” the executive said.
Anheuser-Busch distributors don’t believe that the Bud Light customers who have left the brand will ever come back.“What’s helping distributors is having Modelo in their portfolio,” the beer executive said. “But if you don’t have Constellation you are in a pickle.”
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