Budweiser brewer Anheuser-Busch is accusing rival Molson Coors of stealing its secret beer recipes, escalating a fight that began in February over a Super Bowl ad
By Jennifer Maloney Oct. 17, 2019 5:48 pm ET Budweiser brewer Anheuser-Busch InBev SA is accusing rival Molson Coors Brewing Co. TAP.A -1.76% of stealing its secret beer recipes, escalating a fight that began in February over a Super Bowl ad.
A judge in May temporarily stopped Bud Light from running some of the campaign’s ads and denied Anheuser-Busch’s motion to dismiss the suit. In September, the court barred Anheuser-Busch from using the words “no corn syrup” on its Bud Light packaging. “We take our trade secrets seriously and will protect them to the fullest extent of the law,” an Anheuser-Busch spokeswoman said.
According to the court filing, text messages in the days before and after the Super Bowl show the MillerCoors employee asked the Anheuser-Busch employee for information on the ingredients of Anheuser-Busch beers.
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