Calvin Klein has tapped BTS member Jung Kook as global brand ambassador for Calvin Klein Jeans and Underwear.
“I have been a fan of Calvin Klein for a long time, and I’m thrilled to be their newest global ambassador,” said Jung Kook. “This partnership is very special, as Calvin Klein’s heritage and brand values resonate with me. My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I’m incredibly excited for people to see a new side of me in this first campaign for the brand.
In 2019, Jung Kook was the most-searched male K-pop idol on Google, and topped the chart again in 2020. He was the most searched K-pop idol on YouTube in 2019 and 2020.BTS, which released its first album in 2013, shocked fans worldwide last June when it revealed the group, who consist of Jin, Suga, J-Hope, Jimin, V and Jung Kook, were taking a break to explore solo projects and complete their mandatory military service.
As reported, Calvin Klein’s spring campaign, directed and photographed by Mert Alas and Marcus Piggott, also features a diverse cast of talent including Jennie Kim of Blackpink, Kendall Jenner, FKA Twigs, Michael B. Jordan and Aaron Taylor-Johnson.
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