BTS are shut out of 2020 Grammys nominations
ensemble outsold Beyoncé’s surprise live album,, by an enviable margin, and earned their third chart-topping album in less than 11 months. The last group to earn that many number ones as quickly was the Beatles. , BTS were nowhere to be found.
This demonstrates the ongoing challenge for K-pop acts: They consistently outsell — not to mention out dance — their American counterparts, and they are just as consistently ignored at major American awards shows. Even when K-pop is acknowledged, it is siloed off — the MTV Video Music Awards introduced a new K-pop category in August. This allowed the program to tap into BTS’ massive and wildly enthusiastic fanbase while also keeping the group out of major categories like Video of the Year.
The failure to acknowledge K-pop at awards shows stands in stark contrast to the music industry’s day-to-day reality: Seemingly every American major label has scrambled to scoop up a K-pop act in the past 12 months. Columbia now works with BTS; Interscope nabbed Blackpink; Epic went after Monsta X;Just last month, Capitol released an EP from SuperM, a K-pop group that unexpectedly beat out the heavily streamed R&B singer Summer Walker to earn Number One.
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