Brut., a French digital media company serving 'socially conscious' news and entertainment videos to millennials and Gen Z, has launched in the U.S.
The Paris-based firm says its"socially conscious" videos can replicate what Netflix has done for entertainment and Spotify for music. Says CEO Guillaume Lacroix:"For news, there was no truly global brand — until now."
Guillaume Lacroix, founder and CEO of Brut., made the announcement on Wednesday. The company, founded in 2017 and headquartered in Paris, said it would use the capital injection "to continue its worldwide expansion," starting with the U.S. wants its advocacy journalism to lead to conversation around topics that matter most to its target audience, including social impact, the environment, accountability for power, and women and minority empowerment.
It publishes content in sections from news, international and economy to science/technology, entertainment, sports, health and nature. Among recent stories were ones with such headlines as "The #MeToo Movement, 2 Years Later," "Bill Gates’ Wake-Up Call," "Blankets of Hope for the Homeless" and "Extinction Rebellion Youth Coordinator’s Message to Trump."
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