Brunello Cucinelli wrote his thoughts about how the coronavirus pandemic has changed our lives forever.
Brunello Cucinelli, in reporting the firm’s first-quarter results, took the opportunity to write down his thoughts about the coronavirus pandemic — not regarding its impact on his business, but how it has changed our lives forever.“In this letter I do not intend to dwell on the current situation, on how it affects the whole world or on how important it is to comply with the instructions of those who have the responsibility to protect our health and our lives.
“Until a few days ago, the time that flows from one daily action to the next was driven by the frantic urgency of an ongoing haste and frenzy without a conscious reason; today time has changed its pace like in a melody where every musical beat falls where the score of Creation wants it to be, and generates a music of memories and future that we won’t easily forget.
“Something has been transformed and it will make us see things and life in a different, beautiful, enchanted light. That very same bread, which we took for granted yesterday, will now be a new surprise, a warning to remind us of those who do not have any bread, and should have it. In every man we will recognize another man: our brother.
“Dear friends, I am convinced that the new time will be a fascinating opportunity for us to restore the relationship between humanism and technology, between consumption and the economy, between the spirit and harmony, between profit and giving back.
France Dernières Nouvelles, France Actualités
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