Inspired by a report from beauty reporter Jessica DeFino, the account's creator wants to diversify the online beauty community.
The Medium post questioned brand's continued use of white hands to portray product, noting that nail-focused companies tend to show the least amount of non-white hands on their feeds. As she wrote, she often "lost count" of how long she had to scroll before seeing an image featuring non-white hands.
In the months following DeFino's post, much has changed within the beauty community, and while some have responded to the Black Lives Matter movement,
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