LeBron is very excited about his son's new NIL deal
The company has deals with various NBA stars, including Trae Young, Ja Morant and Tyler Herro. James is the youngest basketball star to sign with PSD Underwear. Thursday. “When the connection is real and authentic, it makes a partnership like this really exciting. I’m looking forward to sharing my ideas and input to create some pretty unique pieces.”
The company announced that James’s line will be available in retailers such as Champs, Hibbetts and Snipes, along with PSD’s website, coming this spring.
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