Bringing Solar Power To The People
come in. Both organizations have been running Solarize campaigns for years. Don Moreland founded Solar Crowdsource in 2015 after working as a real estate attorney. He was always passionate about the environment, so after the 2008 recession, he started working on utility-scale solar projects.
Sophie Mullinax participated in the 2021 RMI cohort as part of her work running a clean energy program in Asheville. Through that cohort, she helped run the successful LMI campaign, along with local nonprofit, that Simpson participated in, where 12 households received solar systems. She is now a project manager for Solar Crowdsource, and has taken those lessons learned from Asheville to other communities. “The LMI component of that project spun off and continues to this day,” she said.
Solar United Neighbors started in 2007 when founder and current Executive Director Anya Schoolman’s teenage son Walter and his friend Diego wanted solar panels on their houses in Washington, D.C. Schoolman thought the project too expensive, and decided to see if a bulk purchase would make it more affordable. SUN’s first success came when Walter and Diego went door-to-door in the neighborhood, quickly signing up 50 homes interested in a solar system.
SUN formed eight solar co-ops with the RMI cohorts, in Ohio, Florida, and Texas, helping 250 homeowners get solar systems. And Delman has seen the diversity of their co-ops grow over the years. “Tax credits help, as well as the declining costs of the technology,” he says. “But it also has to do with our community-based partners on the ground. We can provide solar expertise, but ultimately it’s the groups on the ground that have those relationships that make the co-ops run.
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