Bringing back the original Avengers won’t save the MCU

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Bringing back the original Avengers won’t save the MCU
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Marvel Studios is reportedly considering bringing back all of the original stars of The Avengers. However, that won't be enough to fix the MCU's many problems.

It’s no secret in Hollywood that Marvel Studios is facing some serious issues that are now playing out in a very public way. Although the challenges Marvel has to deal with pale in comparison to the ones that the recently reorganized DC Studios will have to work through, the world’s biggest superhero movie studio simply isn’t the powerhouse that it used to be.

Having become so huge, it’s almost inconceivable to see Marvel now struggling creatively and financially at the box office. Via the report from Variety, the next film in the franchise, The Marvels, is only expected to open with between $75 million and $80 million at the box office domestically. For an ordinary movie, that would be cause for celebration. For a Marvel movie that reportedly cost $250 million or more, those numbers are very worrying.

The situation was even more bleak internationally. While Ant-Man and the Wasp had a worldwide take of $622.7 million, Quantumania finished with $476.1 million, and it became one of the first non-pandemic Marvel movies to lose money. More pressingly, it was the first Marvel movie to be rejected by die-hard fans after they saw it on the opening weekend. Repeat business for the film was abysmal, which suggests that the audience’s dissatisfaction with it ran deep.

That shows a fundamental misunderstanding of Blade’s appeal, especially if the lead character was really overshadowed in his own movie. People went to see the original Blade trilogy to watch the title character hunt vampires, fight monsters, and kick ass. They certainly weren’t going for “life lessons.”

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