Hedda Kleinfeld Schachter, a bridal industry pioneer and Holocaust survivor who decided over a half century ago that brides deserved better than cookie-cutter dresses, has died
Word of her March 29 death has spread steadily, drawing her praise and reflecting her decades-long impact on an industry that once offered few options for would-be brides before she expanded the possibilities, attracting women to her Brooklyn business from across the world.
A posting about the death on the website of the Bridal Council, a non-profit organization of industry powerbrokers, contained comments from Barbara Tober, former editor-in-chief at Brides magazine. She said Schachter “brought new life, new designs, new elegance and certainly prosperity to the world of bridal.”Born in Vienna, Austria, the woman known more commonly as Miss Hedda and other family members escaped the Holocaust by fleeing to Cuba.
Also in the 1990s, the company changed ownership several times while continuing to capitalize on the Kleinfeld name. That reputation helped it to become the setting in 2007 for the reality show “Say Yes to the Dress.” The store had moved from Brooklyn to Manhattan only two years earlier.
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