Japan's young are drinking less, driving the national tax agency to try to boost alcohol’s popularity. No wonder Asahi is eyeing the U.S. market. Earlier overseas adventures by Japanese booze giants haven't all gone well, says JennHughes13
a Myanmar joint venture with a military-linked partner after the country’s generals took power in 2021. Write-offs cost it 50 billion yen . South America left a similarly sour aftertaste. In 2017 Kirin offloaded its Brazil operations to Heineken
Asahi is no stranger to dealmaking. Its $11.3 billion purchase of Australia’s Carlton and United Breweries in 2019 is the world’s largest booze deal in the past five years, per Dealogic data. That followed a spree that brought it London’s Fuller’s for $328 million and several of SABMiller’s European brands for $7.8 billion. Digesting those is a, however, with net debt running at a heady five times EBITDA according to Eikon data.
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