Meta landed in hot water with the FTC again over its handling of younger users’ data. Monetizing them is difficult, as other social media platforms have shown. But it’s doubly problematic for Zuckerberg, writes AnitaRamaswamy.
Even if Meta can manage to convince kids that its platforms are hip, its business will be hamstrung unless parents – and regulators – can trust that the company will protect minors’ privacy. Those concerns aren’t totally unique to Zuckerberg’s company, as several state lawmakers across the United States are debating legislation that would restrict kids’ social media use.
Specifically, the FTC said Facebook was not forthcoming about how much control parents had over who their children had contact with in the Messenger Kids app and was deceptive about how much access app developers had to users' private data, breaching a 2019 agreement. Over 20% of users on social platforms TikTok and Snapchat are under the age of 18, compared to 5% at Facebook and 12% at Instagram, according to Insider Intelligence.Opinions expressed are those of the author. They do not reflect the views of Reuters News, which, under the Trust Principles, is committed to integrity, independence, and freedom from bias.
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