From Breakingviews - Fast-fashion wars are warmup for Amazon battle
in China, discloses little about its overseas business. Analysts at Bernstein in January estimated that Temu loses $25 on every order - worth roughly $30 on average - after factoring in customer acquisition, fulfilment and other costs. The same report predicted the unit will make an operating loss of $1.8 billion on $1 billion of revenue in 2024. By contrast Shein, most recently valued at $66 billion, is profitable.
The company alleges that Shein has abused its market power in trying to coerce clothing manufacturers in China "to sign loyalty oaths certifying that they will not do business with Temu", among other tactics.
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