Daily News | Boyds opens permanent store outside Philly for first time in 84 years
stores in Center City. But that’s not the plan for Boyds, said Kent Gushner, the third generation in his family to run Boyds.
Michael R. Solomon, a St. Joseph’s University marketing professor who lives in the city, said that Boyds is taking a prudent decision with a suburban location, expanding to a place with more shoppers who can afford its merchandise. In 1990, Boyds relocated to 1818 Chestnut Street to make way for the Marriott hotel in the Pennsylvania
Its longevity rested on a time-tested model: in-store tailoring, free parking, top fashion brands and personal service in a single destination store. “My father,” Gushner said, “would say that ‘the better you polish the jewel, the better the jewel will be.’ ”In the former Anthropologie store on West Lancaster Avenue, sunlight brightens the single floor of retail space that has an industrial retro vibe. At around 10,000 square feet, the Wayne store is one-third the size of the downtown flagship.
On the May 2020 night of the George Floyd civil unrest, Gushner watched the store’s security cameras from his home as a crowd broke into the front doors and smashed glass merchandise displays. They sprayed fire extinguishers and stole merchandise.
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