Filipino boy band SB19 is hoping to bring P-pop to the rest of the world.
The group that ShowBT eventually formed handpicked its five members from among Filipino star hopefuls, many of whom were fans of K-pop artists. SB19 trained for three years, then released their first single “Tilaluha” back in 2018. They have been growing steadily since, with a handful of songs under their belt, including their coronavirus-inspired comfort song, “Ikako.”
“We have a sense of universality and we take something and utilize it to make something better out of it,” says SB19’s Sejun, about the group learning from K-pop artistic training and promotional elements. “What they have been doing in Korea, the K-pop idols there, they have this intensive training where you have to make your moves synchronized, you’re singing while you’re dancing and it’s really hard.
Though they’re run by a Korean company and draw inspiration from K-pop, SB19’s identity as a Filipino act is important to them, and they hope people recognize howthey are and not just an imitation of what a K-pop group could be when singing in another language. “People have misunderstood us as a K-pop band, not a P-pop band,” says Josh. “But I think what’s more important is how our soul gets into our music. That’s what I think is the most important thing, how we express our music into the P-pop industry. There are a lot of Filipino talents that are under the radar, not just us, but there are a lot of Filipinos who deserve recognition. Maybe we can be one of the stepping stones where we can present Filipino talent to the entire world.
Localizing the K-pop model isn’t necessarily new, with many South Korean entertainment companies launching acts aimed at the
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