Box Office: How Disney Sold Both 'Avengers: Infinity War' And 'Avengers: Endgame' As MCU Finales

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Box Office: How Disney Sold Both 'Avengers: Infinity War' And 'Avengers: Endgame' As MCU Finales
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Disney and Marvel were able to sell both 'Infinity War' and 'Endgame' as proverbial season finales—and thus got finale bumps from both movies

at least partially because it was merely sold as “Oh, anotherInfinity War

. It was a harmless white lie, one that audiences clearly didn’t mind as the film didn’t exactly sink like a stone after its $258 million opening weekend.

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