The size of 'Doctor Strange In the Multiverse of Madness's theatrical revenue shows why Disney and its competition should not ignore theaters in pursuit of theoretical streaming riches.
. To be fair, overall multipliers among those summer kick-off movies will only mean the difference betweenearning closer to $425 million domestic versus earning closer to $450 million. I’m expecting a second weekend drop between 58% and 61% , which would be an over/under $75 million gross and a ten-day total of around $305 million domestic.
There are barely a dozen “big” theatrical releases this summer, and to be fair Disney is providing three of the bigger ones (
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