The Marvel superhero pic, starring Benedict Cumberbatch, scored one of the top preview grosses of all time.
Another draw: Imax and other cinema operators are heavily promoting the fact that the first teaser trailer for James Cameron’s sequelbegan opening overseas on Wednesday, earning an impressive $27.2 million from 20 material markets on its first day. Through Thursday, it’s foreign tally was a hefty $85.7 million.
While overall attendance is still down compared to prior to the COVID-19 pandemic, moviegoer confidence is at an all-time high as a parade of summer tentpoles wait in the wings to finally open.opened to $85 million domestically in 2016, launching a new franchise for Marvel. Cumberbatch’s character gained even more visibility when he appeared inSpider-Man: No Way Home
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