“Welcome to Auston Pizza, may I take your order?”
Commuters on the Gardiner Expressway this week may have noticed a Boston Pizza billboard proclaiming ‘Boston’s out. Auston’s in.’
"We created this billboard to speak directly to our Toronto audience and demonstrate that we are fully committed to supporting them throughout the playoffs,” says Niels Van Oyen, Director of Marketing at Boston Pizza. The team also set a league record for both wins and points , making them the overwhelming favourite to win the Stanley Cup.
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