Yuga Labs licensing IP to Animoca Brands' game developer is one more example of crypto companies trying to expand the reach of their brand.
Animoca Brands game developer nWay licensing Yuga Labs’ IP as it launches new fighting game.
San Francisco-based game publisher nWay, an Animoca subsidiary, has entered into an agreement with Yuga Labs that will allow it to utilize not only Bored Apes IP but also that of Mutant Ape Yacht Club, Bored Ape Kennel Club and Otherside Kodas, the company said in a statement. “We are excited to see [nWay] work towards delivering a compelling gaming experience and additional utility for holders of these collections,”Although the Animoca-nWay deal is not a direct partnership, it is one more example of Yuga using gaming as a way of expanding the reach of its popular NFT brand.
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