It is a huge innovation
A team of more than 50 scientists have changed the face of skincare with a revolutionary 'world-first' innovation using the advance science of Artificial Intelligence, computer algorithms, machine learning, robotics and computer modelling.
Robotic technology at the University of Liverpool’s Materials Innovation Factory and mathematical modelling techniques were used to optimise the formulation textures and delivery system for penetration of the peptides to where they are needed and work the best. As a result, penetration is predicted to be 50% better than existing formulations.
Dr Bradley said: "In terms of what is in the product, so we have this new innovation technology in the range, and it's a new peptide technology. This is the part we have been working on for 15 years now - and it is really based on understanding how the skin gets damaged". AI stands for Artificial intelligence – Machine learning was utilised to identify naturally-occurring peptide sequences released from key skin molecules including collagens and elastic-fibre proteins, which were then tested using state-of-the-art omics techniques to characterise their skin remodelling activity and find the most powerful for deep down skin repair.
The range itself has been tested on 4,200 consumers so far - that number is growing, the scientists are not stopping now. There have been 37 studies to date, of 4,200 people, and really importantly for Boots, 51% of those were skin of colour, so the team has really been trying to increase the diversity of its test panel.
France Dernières Nouvelles, France Actualités
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