Bob Iger Is ‘Bullish’ on Disney+ but ‘We Were Off’ on Pricing Strategy and Needed to Rationalize Costs

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Bob Iger Is ‘Bullish’ on Disney+ but ‘We Were Off’ on Pricing Strategy and Needed to Rationalize Costs
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Bob Iger, just over three months back as CEO of Disney, discussed major organizational changes he’s made at the company — and his optimism about making streaming, particularly Disney+, …

“a solid platform” that’s also a very attractive platform for advertisers, “but the environment is very, very tricky right now… and we want to understand where it could go.”returned as the Mouse House’s interim chief executive after the ouster of Bob Chapek

last November. At the Morgan Stanley conference, said “succession is pretty much at the top of the list between me and the board.” “My goal is essentially to leave here in two years with a trajectory… that is very optimistic and positive,” Iger said.eliminate 7,000 jobs in a mass layoff coming as part of an effort to slash $5.5 billion

in costs. Disney is aiming for an annualized reduction of $3 billion in non-sports content costs. Iger said that goal is “achievable” although “not right away” and that “support from content side of our business is real and we will deliver it.”— Disney Entertainment, headed by co-chairs Dana Walden and Alan Bergman; ESPN, led by Jimmy Pitaro; Disney Parks, Experiences and Products, led by Josh D’Amaro — dismantling the former Disney Media & Entertainment Distribution division.

, driven by a 3.8 million sequential decline at Disney+ Hotstar, the version of the service offered in India and parts of Southeast Asia. As of the end of 2022, Disney+ had 161.8 million subscribers.

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