Bob Chapek’s Memo to Staff: Disney Has Three “Strategic Pillars” Moving Forward

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Bob Chapek’s Memo to Staff: Disney Has Three “Strategic Pillars” Moving Forward
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The CEO says he will hold new monthly meetings with creative leaders, and teased the metaverse as a 'new canvas... on which to paint.'

“To that end — and in addition to all my other creative meetings — I am establishing a new standing monthly meeting with our senior creative leaders to discuss the opportunities we face as a storytelling enterprise,” Chapek wrote. “This will encourage collaboration, sharing of best practices, and stimulate cross-studio ideation.”

Iger officially left the company at the end of 2021, with Chapek writing Monday that he was “enormously grateful for the tremendous foundation Bob Iger left us.” The second pillar is “innovation,” which Chapek writes should leverage the company’s “franchise ecosystem.” “Since Steamboat Willie, we have been the world’s foremost innovative storytellers,” Chapek wrote. “That must continue as technology evolves, giving our creative teams new canvases like the metaverse on which to paint.”

The final pillar is a “relentless focus on our audience,” by placing consumers as the company’s “North Star.” Disney’s evolving theatrical and

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