EXCLUSIVE: BMW M boss Frank van Meel on entry-level M cars, how M2 has been improved and why racing is crucial
“I would say it’s the other way around there. If you look at potential customers, they have some limits. So there are, let’s say, organic price limits that people have. Of course, you can go up and up and up. But then you lose just a lot of customers and fans. So of course we will try to also offer in the future cars in this price range.”“Well, I think the the character is why you buy a car. So I think 100% of our customers value the character of the car.
“But I think the thing is that you know that you can do that with a car. And the other thing is that with an M, this precision and agility is not something you only feel on the track. If you start the engine and put on the seatbelt, it’s like getting in a race car. You have this feeling: ‘Okay, this is serious business, I'm one with the machine.’ And even if you drive at only 30mph, you will feel this precision.
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