Bluesky, the internet's hottest members-only spot at the moment, feels a bit like an exclusive club, populated by some Very Online folks, popular Twitter characters, and fed up ex-users of the Elon Musk-owned platform.
Musk is not on it — and this might be part of the appeal for those longing for the way things were before the Tesla billionaireand upended nearly everything about the social network, from rules against harassment to content moderation to its system for verifying prominent users' identities. It also helps that Bluesky grew out of Twitter — a pet project of former CEO Jack Dorsey, who still sits on its board of directors.
Bluesky, though, has bigger ambitions than to simply supplant Twitter. Beyond the social network itself, it is building the technical foundation — what it calls "a protocol for public conversation" — that could make social networks work more like email, blogs or phone numbers. But as everyone — including Musk, who paid $44 billon for Twitter — knows, a social network's value is not simply in the technology behind it. It is in the people — the network of people who use and contribute to a platform. And getting people, especially people who aren't teenagers, to move to a new social network, is quite a challenge. Just ask"We are all active on Twitter because we are all active on Twitter.
Bluesky's approach to content moderation is similar to its approach to algorithms to decide what users see. That is, giving users a choice in what they see. The app launched with a chronological feed, meaning you see posts in the order they are posted in. Other social platforms like TikTok, Facebook, Instagram or Twitter use secretive algorithms to show you what you’re more likely to be interested in.
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