Blue Bottle coffee plans to eliminate cups and bags by 2020 (Via EaterSF)
This pilot project, Meehan says, “will celebrate reuse as an act of aesthetic delight,” by which he means patrons will be expected to bring a cup from home for their beverages or to pay a deposit on one of their cups, “which you can return to the cafe for cleaning.”
The chain’s whole-bean coffees will no longer be sold by the bag in those pilot cafes , but will instead be sold in bulk to customers who either bring their own bag or rent one of Blue Bottle’s, thePhoto by Justin Sullivan/Getty Images Sustainability concerns aside, taking this wider could eventually have a remarkable impact on Blue Bottle’s business. Meehan says that the company presently goes through 15,000 disposable single-use cups in its U.S. cafes per month . Meanwhile,have since this past summer caused a significant uptick in the prices for products like cups, straws, and carry-out containers made in China, typically the least expensive provider of those goods.
One thing worth noting is the focus Meehan places on “the children” when making this announcement. “My three daughters,” Meehan writes, “have also helped spark this effort. They, like their whole generation, are angry and concerned about the health of our planet.” Speaking with the, he elaborates, saying, “It’s our children who are most concerned about what’s happening in the world... If everyone rethinks, our children’s generation has a chance.
That concern for future generations is hard to argue with, but it stands in stark contract with Nestle’s alleged treatment of children, including
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