‘I think it’s going to be the biggest buy of all time,’ said one ad tracking analyst.
In the latest sign Michael Bloomberg is prepared to spend freely on a prospective presidential bid, the billionaire has begun booking a huge quantity of TV ad time in media markets across the country — including the one that’s home to President Donald Trump’s winter White House, Mar-a-Lago.
Asked about the ad buy, Bloomberg aide Howard Wolfson texted back an animated GIF that read: “Stay Tuned.” A spokesperson said he had"nothing to share at the moment." The buy is a minute-long spot, according numerous FCC filings, and will mention an opposing candidate. A filing from WFAA, a station based in Dallas, Texas, notes that the ad"mentions running against Trump 3x within creative," in a handwritten note. The Texas Tribune first spotted the Dallas filing. Assembly Media is Bloomberg’s media buyer.
“Call me radical, but maybe instead of setting ablaze hundreds of millions of dollars on multiple plutocratic, long-shot, very-late presidential bids, we instead invest hundreds of millions into winning majorities of state legislatures across the United States?,” she said on Twitter earlier this month. Ocasio-Cortez has endorsed Sen. Bernie Sanders.
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