At the end of last summer, Flix Brewhouse faced a dire situation, albeit one that wasn’t unique to the Texas-based movie theater chain. There weren’t any movies to show in August. ̶…
” . All of those films carry big budgets and require outsized ticket sales to turn a profit.
“This will be a stress test for the theatrical marketplace in the most important moviegoing season of the year,” he says. “The stakes are incredibly high.”. But that’s because audiences didn’t have an overwhelming desire to watch “The Flash” or Pixar’s “Elemental,” not because those movies were scheduled too close together.
Movie theater owners are optimistic that the range of offerings have the potential to appeal to moviegoers of all demographics. “It’s the right mix of movies to not only survive but thrive off one another,” says Randleman. He’s particularly high on “Barbie” because pre-sale tickets have already been surging. “I think it’ll be the true breakout of the summer,” he adds. “Everyone can survive. We have enough screens.
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