Icelandic environmental officials have had to close off the Fjadrárgljúfur canyon to protect it from the hordes of Justin Bieber fans who are determined to visit the site.
FJADRÁRGLJÚFUR, Iceland — A large sign warns motorists that Iceland's Fjadrárgljúfur canyon is closed to visitors but drivers keep on coming down the narrow gravel road. A ranger at a roadblock has to explain why no one can pass: The vulnerable landscape cannot sustain more visitors.Bieber's magical music video"I'll Show You" was filmed at the canyon and seen by millions, creating overwhelming demand for the once-pristine spot.
In this photo taken Wednesday, May 1, 2019, Hanna Johannsdottir, a ranger from The Environment Agency of Iceland, poses for a photograph at the mouth of the Fjadrargljufur canyon.The Bieber-inspired influx is one part of a larger challenge for Iceland — the North Atlantic island nation may be too spectacular and too popular for its own good.
Bieber has the third-largest Twitter account at over 105 million followers, after Katy Perry and Barack Obama, according toIn the viral video — watched over 440 million times on YouTube since 2015 — Bieber stomped on mossy vegetation, dangled his feet over a cliff and bathed in the freezing river underneath the sheer walls of the canyon.
In this photo taken Wednesday, May 1, 2019, Russian tourist Nadia Kazachenok poses for a photograph taken by Mikhail Samarin at the Fjadr?rglj?fur.Locals underestimated the canyon's potential as a major attraction because it's relatively small compared to those formed by the country's powerful glacier rivers. But unlike others, it is easily accessed and requires less than a kilometer of trekking.
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