Vera Wang says there’s nothing wrong with black wedding dresses, and a growing number of brides seem to feel the same way.
Brides have embraced the color enough that other luxury designers have gone on to add black in their collections, including Maggie Sottero, Leanne Marshall, Galia Lahav and Marchessa.
The trend has even made an impact on main street with mass-market retailers and boutique designers embracing the color.Experts at the wedding attire retail chain David’s Bridal have observed a shift in demand among pandemic brides. "We are definitely seeing an increase in brides considering alternative styles or colors, like black gowns, tying into the trends that we’re seeing during the pandemic of non-traditional styles," said Laura McKeever, the bridal senior manager, brand PR, philanthropy & communications at David’s Bridal.David's Bridal has a growing selection of black wedding dresses as more brides decide to wear colors other than white.
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