The partnership with Adam Devine is one of the many Bitget initiatives to target the younger generations.
Seychelles-based cryptocurrency derivatives exchange Bitget has announced a one-year partnership with renowned American actor and comedian, Adam Devine, as part of the #SetForChange campaign.
With the move, Bitget aims to promote crypto education and foster wider adoption through an “engaging and lighthearted approach.” The collaboration also comes amidst the rebranding initiative following its acquisition of BitKeep. The platform secured its position as the fourth-largest cryptocurrency exchange in terms of trading volume after generating remarkable market performance metrics throughout the year despite the incessant bear market.
Bitget has emerged as one of the winners following FTX’s dramatic implosion. Despite the market being severely battered by numerous crypto firms’ falls, Bitget is planning on into the Middle East region, specifically the United Arab Emirates and Bahrain. It had previously expressed intentions to scale up its workforce by 50% in Africa.In a bid to target the younger generations, Bitget rolled out the Blockchain4Youth CSR program in May this year, which pledged $10 million in funds in the next five years “to empower young people” to embrace blockchain through a series of educational activities curated specifically for youth.
Bitget speculated that the strong tendency of Gen Zs to seek guidance from social media influencers for investment choices could be a contributing factor to their attraction towards copy trading.
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