Binance inked a deal with the Confederation of African Football (CAF) to become the exclusive crypto sponsor of the AFCON tournament.
The world’s largest digital asset trading venue – Binance – announced it partnered with the Confederation of African Football . As a result, the company became the official cryptocurrency and blockchain sponsor of the 2021 TotalEnergies Africa Cup of Nations tournament.
The tournament kicked off on Sunday, January 9, when the host country faced Burkina Faso. More than 160 nations are expected to broadcast the championship with a total audience of over 300 million as Binance will have its logo displayed on each stadium during the matches. Yi He – Co-founder and CMO of Binance – reminded that his company has a mission to grant greater access to financial services for the world’s unbanked. As such, Binance has provided free crypto education classes to over 540,000 Africans since 2020. According to the executive, Africa has the potential to lead the future of the blockchain industry.
1,200% at one point last year. Moreover, countries like Kenya, Nigeria, South Africa, and Tanzania all ranked in the top 20 of the Global Crypto Adoption Index.survey
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