ESPN has identified Buffalo Bills rookie wide receiver Keon Coleman as a fantasy football sleeper, comparing him to a breakout star from the 2023 NFL season.
The Buffalo Bills shifted their offensive philosophy in the 2024 offseason, moving away from a long-standing strategy that saw them funnel their aerial production through one elite target and opt for a more egalitarian passing game approach predicated on elite play from their quarterback and tight end.If not, then it should, as it’s a page almost directly ripped from the Kansas City Chiefs’ playbook.
Buffalo will soon ask of quarterback Josh Allen what Kansas City has asked of Mahomes over the past two years—produce with a hodgepodge group of pass-catchers led by a target-eating tight end. The team moved on from previous lead wideouts Stefon Diggs and Gabriel Davis in the offseason, leaving second-year tight end Dalton Kincaid as their returning receptions leader.
If the Chiefs’ formula is to be perfectly transposed onto the Bills, Coleman would likely be Buffalo’sanswer to Rice, as the former’s situation entering his rookie situation is nearly identical to the latter’s from a year ago. Both Coleman and Rice were second-round draft picks who had question marks looming over their games, but both entered offenses helmed by elite quarterbacks with a bevy of available targets.
Feb 11, 2024; Paradise, Nevada, USA; San Francisco 49ers safety Logan Ryan tackles Kansas City Chiefs wide receiver Rashee Rice during the second quarter of Super Bowl LVIII at Allegiant Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports / Kirby Lee-USA TODAY Sportsthat Coleman could be “this season’s Rashee Rice”“Same as Rice, Coleman joins the league as a second-round pick and is an intriguing prospect thanks to a favorable landing spot,” Clay wrote. “. . . is not an intimidating group.
Buffalo has all but copied Kansas City’s homework with regard to offensive structural philosophy to this point, so it’s likely hoping that Coleman will ultimately become its version of Rice. Keep an eye on the former Florida State Seminole in your fantasy drafts, as while you may not pencil him into your lineups early in the season, he could be a weekly lock come playoff time.
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