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“I’m humbled and grateful to work with artists and partners who are passionate and driven to deliver a program that supports those that need it most during this unprecedented time,” Mat Vlasic, chief executive officer of Bravado, UMG’s merchandise and brand management company, toldabout the project. “This initiative will continue to grow and evolve thanks to the hard work from everyone here at Bravado and UMG, along with our artists across the globe.
Billie, Ari, and Justin aren't the only artists involved; BLACKPINK and The Weeknd also have masks alongside music legends like the Rolling Stones, Queen, and Willie Nelson. Each mask for $15 and is fully washable and reusable, and with so many different musicians involved, you can grab a mask for everyone in your family — and make a difference at the same time.We've Got You Covered
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