If advertisers can access so much personal information, what data are health insurers using and what are they using it for? 🏥 Here's what we found out ... ConsumerPrivacy
The volume of consumer data in the public domain is growing exponentially, and companies are finding legal ways to mine and use it, according to Hoffman.
"I think most of the efforts to cherry pick healthier people or to discourage the less healthy and more expensive ones have gone underground," she said."Insurers design plans to appeal to particular people or market in ways that attract some and discourage others." "There are people that argue it should be very regulated, but it's not right now," Sharona Hoffman said.if it's used to improve healthcare quality or measure treatment effectiveness, offer lower rates to healthier groups, or to help people manage their health.
, a nonprofit agency focused on consumer privacy."Insurance companies have denied claims in some cases based on data revealed on social media by the patient themselves."Cipriano once worked for a company that required employees to get biometric screenings for indicators such as weight, blood pressure and blood sugar. If the employee didn't score in the desired range — or if they refused to be screened — they'd automatically be charged higher health insurance rates.
"Be aware when you install something and what is being asked of you. If it doesn't make sense, don't allow it," Mahalik said."Leverage private browsing, know how to clear your history and make sure you secure what is precious to you — your data!"
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