President Joe Biden and actor-director Eva Longoria have welcomed hundreds to the White House lawn to watch “Flamin' Hot,” a feel-good movie about the origin of the spicy Cheetos snack.
a feel-good story about how a Mexican American janitor working at Frito-Lay sold his superiors on his idea to spice up the crunchy snack’s cheesy coating.
Biden told the crowd: “When I think about tonight’s movie, I think about courage. So many of you, your ancestors left behind all that they knew to start a new life in the United States.” First lady Jill Biden said Montañez helped change the way companies think about Latino customers, adding: “This film isn’t just about Richard. It’s about everyone who has been overlooked or underestimated.”that Montañez fabricated his role in the snack’s creation. And Frito-Lay says he “was not involved.”
In the film, actor Jesse Garcia stars as Montañez, a one-time Frito-Lay floor-sweeper in southern California who persuaded his bosses to make a snack that celebrates the flavors of Mexico.“Richard Montañez disrupted the food industry in the ‘90s by channeling his Mexican American heritage to help turn Flamin’ Hot Cheetos into a multibillion-dollar brand today and a cultural phenomenon,” Longoria said.
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