Biden team looks at buying more ads amid ongoing polling concerns

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Biden team looks at buying more ads amid ongoing polling concerns
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The president has told others that he remains concerned about his stubbornly low polling in battleground states.

President Biden address the nation to discuss the U.S. response to Hamas’s terrorist attacks against Israel and Russia’s ongoing war against Ukraine in the Oval Office of the White House on Oct. 19. The Biden campaign has drawn up options for expanding its unconventional $25 million early advertising effort this year, as the president continues to express frustration in private conversations about the state of his polling in battleground states, according to people familiar with the discussions.

At the heart of the Democratic conflict over Biden’s strategy is a debate over how much the traditional blueprint for presidential campaigns needs to change and the best way for Biden to sell his accomplishments in office without alienating voters who remain dissatisfied with the economy, unaware of his accomplishments and wary of his running for reelection.

“The Democratic community aren’t bed-wetters always for no reason,” said one Democratic consultant, reflecting a concern that has arisen in recent months. “To me, this is the West Wing just being completely in a bunker and tone deaf to what the American people are going through.”comparing Biden’s predicament to the 2012 race, when the Democrats faced a disconnect between the grim economic mood of the nation and a desire to sell Obama’s first term as a success.

But the Biden campaign believes the ads lay the groundwork for polling movement next year.

By comparison, the Trump effort, including the national Republican Party, spent 72 percent and the Obama effort spent 77 percent of its fundraising during the same period, when neither aired ads aimed at persuading voters.Most of this year’s advertising costs were born directly by Biden’s campaign account, using so called “hard dollars” that must be raised in amounts of $3,300 or less per donor during this election cycle.

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